Re: CODE/400

[Booth Martin <boothm@xxxxxxx>]

Other thoughts:
1-Couple the product with some promotional offer or rebate (something with a 
normal
and expected end, like car dealers do).

2-allow the product to be on a yearly subscription price of, say, $272.50.  At 
the
end of the year the product would still work, but enhancements would only be 
sent
to then-current subscribers.  For the first year only, let it be a free 
give-away
for the various Mid-range magazines as a promotion to help them get subscribers,
or for trade show attendees like Framingham (we could use 500 or so evaluation
copies there easily, but certainly 40 or 50 copies for door prize give-aways 
after
Dinner Tuesday night, and as hand-outs at every single relevant session).

3-freely downloadable parts of the package to use in an IBM Internet sandbox.

4-a few freely distributed VARPG programs to do simple stuff like WRKSPLF and
perhaps a mailing label application including the data file(s) and scrollable
subfile, so that users and managers can see a spiffy non-green screen finished
product.

5-A free Code/400 jacket with every copy shipped.  The idea is that the jacket
becomes a sort of badge.  (Any shop with one programmer with one of those 
jackets
will begin to agitate for enough jackets, oops, I mean copies, for every
programmer)

Jon Paris wrote:

> Counter suggestion.  What if the base product were available free with ADTS,
> but you had to pay an additional fee for (say) the debugger, or screen
> designer, or verifiers, or ........  That way folks could use the base 
>function
> but would pay a fee for the enhancements.  That would also allow for the
> development of future "plug-ins" since both IBM and third parties could see a
> revenue stream resulting from them.
>
> Thoughts?
>
> Jon Paris - AS/400 AD Market Support - paris@ca.ibm.com
> Phone: (416) 448-4019   -   Fax: (416) 448-4414
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> |

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