RE: market intelligence

[Tim McCarthy <TimM@xxxxxxxxxxxxxxxxxx>]

I think any good entrepreneur would tell you that ultimately there is no
substitute for gut instinct. Being educated in your market is obviously
a must but too often I've found these "market intelligence" peddlers are
merely selling _their_ gut instinct and I'd rather use my own.

> -----Original Message-----
> From: HankHeath@aol.com [SMTP:HankHeath@aol.com]
> Sent: Tuesday, November 17, 1998 10:57 AM
> To:   MIDRANGE-L@midrange.com
> Subject:      market intelligence
> 
> The other day, I was talking to a local consulting group about how I
> could
> help develop their business. In the course of the conversation, I
> asked one of
> my usual questions: "How do you go about developing your market
> intelligence?"
> The response was, "By gut feeling."
> 
> I was surprised at this response, but started to thinking. Most
> growing
> businesses do not know how to gather market intelligence. They stumble
> forward
> using "gut instincts" until they've grown (or failed) to a point that
> it no
> longer serves them. **Then** they desperately search out someone who
> can help
> them to systematically develop their market.
> 
> Of course, this is just my impression of the growth cycle. Is this a
> consistent one, or are there numerous exceptions? 
> 
> Hank Heath
> Project Manager
> Con Quest Data Corporation
> home office: 801-733-9716
> cell phone: 801-814-5387
> 7054 S. Ponderosa Dr.
> Salt Lake City
> UT 84121-3734
> e-mail: HLHeath@IBM.net
> 
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