Re: The Magic Box

["Jeffrey Silberberg" <jsilberberg@xxxxxxxxxxxxxx>]

Hey Al,

            Calm down !!  An tell us how you really feel....

            Remember, you can always sell  HP..  <G>

            JMS...

-----Original Message-----
From: Al Barsa, Jr. <barsa2@ibm.net>
To: midrange-L@midrange.com <midrange-L@midrange.com>
Date: Thursday, July 01, 1999 12:11 PM
Subject: The Magic Box


>Hi,
>
>Well IBM has come out with the replacement of the neat AS/400 ad
>campaign.  Take a look at:
>
>http://www.as400.ibm.com/developer/magicbox/index.html
>
>This is an AS/400 advertisement, showing a picture of (what I think is) an
>RS/6000 SP2, larger than life, with a larger than life person, shot
>(apparently) in a square someplace in Europe.  (It looks very much like the
>square downtown in Salzburg Austria, but I am not positive.)
>
>The notion of using a picture of an RS/6000 in an AS/400 ad is
>brain-dead.  The theme of this campaign is that IBM is a corporation that
>builds servers.  I agree with that notion.  They build servers that are on
>par with (or less than par with based on their market-share) their
>competitors for products like Netfinity and RS/6000.  They also build a
>superior product, it's called AS/400.  (It's apparently important to IBM to
>keep this fact a secret.  Last year they lost $1 billion on Netfinity, but
>they made money on AS/400.  As a stockholder, God-forbid that they made
>more money, it might make Lou's pay go up!)
>
>Whoever decided to cancel the AS/400 ad campaign and replace it with this
>one doesn't need a gift certificate for a lobotomy redeemable at the Mayo
>Clinic.  They wouldn't find anything anyway.
>
>Al
>
>
>
>
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