Re: ROCHESTER PUSHES BACK 2000 ANNOUNCE DATE

[Glenn Ericson <Glenn-Ericson@xxxxxxx>]

At 02:20 PM 10/30/99 EDT, HwaRangRon@aol.com  wrote:
>In a message dated 10/30/99 11:05:24 AM Pacific Daylight Time, 
>lbolhui@ibm.net writes:
>
><< snip>
> > the generic ads are not effective.  like car ads, you need to take the
> > selling feature of each product and sell that.  (like you don't see
> > generic magic car ads.) >>
>
>IBM is considering renaming the AS400. The AS400 has a negative image to the 
>outside world. (We who actually use the machine know that its the best box
on 
>the planet, but they don't have to use any advertising to sell us, we are 
>already sold.)
>
>Rather than try to overcome that image problem with effective advertising, 
>they are considering renaming the box and selling it under another name. If 
>that's true, then the current advertising makes some kind of sense. Why push 
>the AS400 if its going to become the "..someother stupid name goes here.."
>
>Ron

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        Money ?
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