• Subject: RE: MIDRANGE-L Digest V3 #729
  • From: Joel Fritz <JFritz@xxxxxxxxxxxxxxxx>
  • Date: Fri, 29 Sep 2000 10:11:43 -0700

Hah, quoting out of context.<g>  This was an aside to a post where I was
offering the opinion that IBM's marketing itself as a computing solutions
provider rather than marketing the individual computer lines was reasonable.

As a veteran partisan of another "loser platform," (here's another
opportunity for quoting out of context) the Atari ST, I'm fully aware of the
software angle.  The marketing and the software, at least for a consumer
product like the Atari was, go hand in hand.  Atari spent $0 on advertising
(actually more like $152.50) and did nothing to encourage application
software aside from games.  Result was a computer seen as a game machine
that had a niche presence in music and desk top publishing.  

Personally, I think the 400 needs both promotion and cute new software.
Good gui stuff that does all the work on the 400 would be real nice,
especially if more than three people knew about it.   

> -----Original Message-----
> From: Ralph Daugherty [mailto:ralph@ee.net]
> Sent: Thursday, September 28, 2000 11:50 PM
> To: MIDRANGE-L@midrange.com
> Subject: Re: MIDRANGE-L Digest V3 #729
> 
> 
> > From: Joel Fritz <JFritz@sharperimage.com>
> > Subject: RE: AS/400 rebrand
> > <snip>
> > Personally and selfishly, I wish they'd promote the hell out of the
> > 400 and ignore the other computer lines.   
> 
> 
>    I see this statement from all you other veterans out there 
> a lot and it
> blows me away that anybody would think that people would buy 
> an AS/400 based
> on advertising....   you veterans know that the AS/400 sold 
> on vertical
> apps....
+---
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