RE: Dropping the AS/400 as a Web serving platform

[David.X.Kahn@xxxxxxx]

Andrew wrote:

> One of our partners is sending 1 million e-mails out with the word free
 <snip>
> - my experience with each of these E-mails with the word free is 25% of
> them go to the site within an hour of receiving the E-mail.

If you are getting a 25% response rate to "e-mail marketing" then that is
truly astonishing, let alone getting that response within an hour. Having
had a quick look at the site it seems to have a crude e-mail harvester
built into it - please give us the e-mail address of a friend. That, along
with the statement that the e-mails are going out by the million, tends to
suggest that the recipients are not very highly targeted.

Looking at published response rates for e-mail marketing a much lower
response rate might be expected. For example, an article at the following
link http://www.salon.com/tech/view/2000/04/17/brondmo/index1.html suggests
6-10% for untargeted mail rising to 17% for targeted and 32% for
individualised. Intuitively I find even rates as high as this difficult to
believe.

Dave...
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