Re: NBA advertisements: middleware?

[Portal39@xxxxxxx]

--
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Any news on the  iSeries or AS4/00 is a step in the right  direction.
Silence is a KILLER!!

dr2@cssas400.com writes:

> Subj: Re: NBA advertisements: middleware?
> Date: 01/28/2002 3:42:34 PM Eastern Standard Time
> From:    dr2@cssas400.com (Don)
> Sender:    midrange-l-admin@midrange.com
> Reply-to: <A HREF="mailto:midrange-l@midrange.com";>midrange-l@midrange.com</A>
> To:    midrange-l@midrange.com
>
>
>
>
>
>
> that's OLD NEWS...
>
>
>
> On Mon, 28 Jan 2002, Reeve Fritchman wrote:
>
> > No, not "middeware".  IBM management has placed the iSeries in the
> "nowhere" category.
> >
> > -----Original Message-----
> > From: midrange-l-admin@midrange.com
> [mailto:midrange-l-admin@midrange.com]On Behalf Of Dare @ Work
> > Sent: Monday, January 28, 2002 2:22 PM
> > To: midrange-l@midrange.com
> > Subject: Re: Big Blue leaves iSeries on the bench
> >
> > I think AS/400 falls in the category of MIDDLEWARE in these ad.
> >
> > ----- Original Message -----
> > From: <Portal39@aol.com>
> > To: <midrange-l@midrange.com>
> > Sent: Monday, January 28, 2002 2:18 PM
> > Subject: Re: Big Blue leaves iSeries on the bench
> >
> >
> > --
> > [ Picked text/plain from multipart/alternative ]
> > YES. NBA Advertisements. Same note as Mike Crump is referring to.
> > Did not mean to replicate.
> >
> >
> > oludare@ix.netcom.com writes:
> >
> >
> > > Subj: Re: Big Blue leaves iSeries on the bench
> > > Date: 01/28/2002 2:07:35 PM Eastern Standard Time
> > > From:    oludare@ix.netcom.com (Dare @ Work)
> > > Sender:    midrange-l-admin@midrange.com
> > > Reply-to: <A
> > HREF="mailto:midrange-l@midrange.com";>midrange-l@midrange.com
> > > To:    midrange-l@midrange.com
> > >
> > > Are you refering to the DRP ad with the basketball teams?
> > >
> > > ----- Original Message -----
> > > From:
> > > To:
> > > Sent: Monday, January 28, 2002 1:58 PM
> > > Subject: Big Blue leaves iSeries on the bench
> > >
> > >
> > > --
> > > [ Picked text/plain from multipart/alternative ]
> > > LOST & FORGETTEN AGAIN !!!
> > >
> > > Insider Weekly
> > > Big Blue leaves iSeries on the bench
> > > Have you seen them? They're on all the time, you know... Big Blue
> > > has created a slew of eServer advertisements driving home the importance
> > of
> > > integration, but if you are waiting to see an ad featuring the iSeries,
> > don'
> > > t
> > > hold your breath. Even though the iSeries is branded "i" for
> > > integration, it was excluded from a series of ad spots highlighting that
> > > very
> > > topic. "We were looking for what concepts make key points about the
> > > importance of integration in the form of teamwork. Clearly the entire
> > family
> > > of eServers has a role to play on our e-business team," says Carol
> > Makovich,
> > > vp of worldwide media relations, IBM, Armonk, NY. The six-spot campaign
> > > features former NBA stars as players on IBM's basketball team that
> > > metaphorically illustrates how IBM products work together to create
> > > e-business infrastructure. The players, such as Xavier McDaniel and Bill
> > > Laimbeer, sport the names Mainframe, Middleware, PC, Linux, and Firewall
> > on
> > > the back of their blue jerseys. "The idea came from the need for
> > > integration at the customer level. The team represents integration and
> > > e-business," says Makovich. Each of these ads features a different
> aspect
> > > of the e-business infrastructure. The introductory spot, called "The
> >  Game,"
> > > introduces the players who will represent the strengths of IBM. In spots
> > > that follow, the players must face their opponents, the "Crash" team,
> > > consisting of Hacker, Virus, Spike, Downtime and Spam. An announcer
> calls
> > > the
> > > play-by-play. The series ends reinforcing the thought that e-business
> is a
> > > game with no off-season requiring continuous uptime. The players were
> > > chosen based on their likeness to their respective IBM product names.
> "We
> > > picked these guys based on their backgrounds and how well they
> physically
> > > match up to the roles," says Makovich. Big Blue hopes that when the
> > > audience views the whole campaign they will understand the breadth of
> > their
> > > offerings, says Makovich. The ads aired during the NFL playoff games to
> a
> > > massive audience nationwide.
> > >
> > > Categories: IBM Strategy
> > >
> > >
>



A. Ports