Testimonial ads sell.  Nothing works better, especially in high-end
expensive products.  Tiger Woods sells Buick, not Wal-Mart.  Air Jordan's
are not cheap.  IBM doesn't need Tiger Woods.  There's plenty of high
profile actors  that are stars but not super stars.   The guy that sells
mail order diabetic testing supplies would have done IBM and the iSeries a
lot of good.
 
 
 
---------------------------------------------------------
Booth Martin   http://www.MartinVT.com
Booth@xxxxxxxxxxxx
---------------------------------------------------------
 
-------Original Message-------
 
From: Midrange Systems Technical Discussion
Date: Friday, October 31, 2003 2:02:58 PM
To: Midrange Systems Technical Discussion
Subject: RE: WHAT IS THE BEST WAY TO BRING NEW CUSTOMERS TO THE ISERIES?
 
I would think that we could add some iSeries specific TV ads. I'm
getting sick of seeing the xSeries-only ads!
 
Bob Cagle
IT Manager
Lynk, Inc.
913-492-9202 x41

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