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| -----Original Message----- | [mailto:midrange-l-bounces@xxxxxxxxxxxx]On Behalf Of Hans Boldt | So to answer the question of how to bring customers to your favorite | chunk of hardware: Develop applications on that hardware that customers | want. Then market those apps. This is true, to a large extent. But all ways of marketing that I've seen, either directly or indirectly, market a platform. Windows, *nix, Mac, Sun, cross-platform (Oracle, etc.), or dinosaurs... These seem to be the platforms that are marketed. (But not saying that apps are secondary, either.) I don't see where there's a conflict between marketing both the apps and the platform(s).
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