Re: IBM Linux Ad during Super Bowl

[Larry Bolhuis <lbolhuis@xxxxxxxxxx>]

Exactly.  That ad came out of the budgets of virtually every piece of 
IBM, since as Adam points out Linux is Everywhere in IBM. Now you're 
getting a much bigger bang for the buck since it's much more likely that 
a fair number of those that saw that ad care that IBM is supporting 
Linux. That knowledge theoretically improves IBM's position in their 
minds and has payback.

- Larry

Adam Lang wrote:

> Linux affects every aspect of their business.  All their systems can run it.
> Their services group can install it and program for it.  They can consult
> about it. All their big ticket software runs on it.
>
> Linux is a huge growth market.
> ----- Original Message ----- 
> From: "Michael Naughton" <mnaughton@xxxxxxxxxxxx>
> To: "Midrange Systems Technical Discussion" <midrange-l@xxxxxxxxxxxx>
> Sent: Tuesday, February 03, 2004 3:00 PM
> Subject: Re: IBM Linux Ad during Super Bowl
>
>
>  
>
> > All well and good, but then what was IBM's rationale for running the Linux
> > ad?
> >    
>
>  

--
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