Re: i5....continues...

[Alan <steelville@xxxxxxxxxxx>]

trevor perry wrote:

> I say, embrace this change! Run with this campaign. Use it to tell ALL your
> non-i friends and brag about the incredible "new" platform that IBM is
> releasing. It has all the advantages of the AS/400 and the iSeries, with the
> amazing Power5.
>
> We have the best platform... now, use this ~change~ to spread the word.
>
> - Trevor
>  
We only have to look at our own history for a successful example.

When IBM put the AS/400 to market, they did a good job of "covering up" 
the fact to the un-inititated that it had a "glorified" CPF operating 
system from the S/38. Good thing! The best thing they did in marketing. 
S/36 shops that had refused to go S/38 jumped into the AS/400. It was 
named and branded a whole new machine, and good thing.

Windows has done this thing where they market each new VnRn as if it 
were a totally new thing (besides breaking compatibility). A new name is 
not all bad, and lets these Microsoft kids know that for keeping ahead 
of things, it rocks!

- Alan