Re: i5....continues...

[Don <dr2@xxxxxxxxxxxx>]

Folks

Keep in mind that "AS/400" had a 72% market share recognition.  It was the
second most recognized brand that IBM has, second only to "Thinkpad".

There's ALOT to be said for consistency and product improvement...  Anyone
ever heard of a product called "Windows" ??



On Tue, 27 Apr 2004, Pat Barber wrote:

> My point was that name recognition is everything in
> marketing and when a product loses it's name, it is
> VERY hard to get that back.
>
> IBM has spent millions in losing the name recognition of
> a box nobody clearly understood to begin with.
>
> A new name was/is not what the product line needed.
>
> A product line that has less than 8% in "new installs"
> needs much more than a new name.
>
> Assuming the rumor is true about a new name, giving the
> name i5/os will obscure the product even more.
>
>
> trevor perry wrote:
> > I don't understand something. So far, the noise about i5/OS has been mostly
> > complaining. What is going on?
>
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