Re: IBM Advertising

["Jim Franz" <franz400@xxxxxxxxxxxx>]

<quote>So this month I get the latest edition of iSeries eServer magazine
with
this slick/fancy poster of the "why i" campaign. Again we see IBM wasting
their ad dollars preaching to the choir... </quote>

There is something to be said for educating the current customer base. Most
of
my customers (none of whom participate in this list) have barely a clue as
to what the
box is capable of (even when I keep telling them). I think part of IBM's
plan
is to stem the tide of anyone leaving the fold.
jim

----- Original Message ----- 
From: <GKern@xxxxxxxxxxxxxxxx>
To: <midrange-l@xxxxxxxxxxxx>
Sent: Thursday, July 14, 2005 10:11 AM
Subject: Re: IBM Advertising


> Seems I remember in iSeries edition of eServer magazine back around
> April/May, there was an article by Ryan Rhodes titled 'You Ain't Seen
> Nothing Yet' regarding the iSeries advertising campaign. This was just
> after the few ad's that appeared in WSJ & during a few episodes of Lost.
> He claimed that more advertising was yet to come.
>
> So after I read the article I emailed him and asked him the question -
> what happened to the advertising? (I never did get a reponse from him.)
>
> My response to their advertising claims is:
>
> "Yes Mr. Rhodes (& IBM) - I haven't seen anything yet."
>
> And I'm still waiting....
>
> So this month I get the latest edition of iSeries eServer magazine with
> this slick/fancy poster of the "why i" campaign. Again we see IBM wasting
> their ad dollars preaching to the choir...
>
> Regards, Jerry
>
> Gerald Kern
> IBM Certified AS/400 RPG IV Developer & RPG IV Programmer
> MIS Project Leader, Lotus Notes/Domino Administrator
> The Toledo Clinic, Inc.
> 4235 Secor Road
> Toledo, OH 43623-4299
> Phone 419-479-5535
> gkern@xxxxxxxxxxxxxxxx
> *****
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