RE: MSFT video demos Host Integration Server

["Cassidy, Alan" <CassidyA@xxxxxxxxxx>]

> > > However, when you're looking at it from a marketing point of view, what are 
> > > you going
to call it? Search engines are _very_ important these days, and I'm quite sure 
that Google doesn't know I mean "i5" when I search for "AS/400" so we have to 
have both keywords on our ads and site. It's fine to say it's a i5, but the 
problem is many people call it an AS/400 and therefore many more are forced to 
do so. .....Want another example? Go to Dice and search for AS400 jobs... now 
iSeries... now i5... now "System i" and check the result counts. -Walden 

___Bingo! It's circular! "The loyal existing 
customer/programmer/architect/vendor/decision-maker base" keep calling it an 
AS/400, so we "have to" call it that. But we ARE the market! 

BUT!--->>> We here want to GROW and GROW and GROW! that market to NEW customers 
and programmers and decision-makers and vendors!<<<--- 

David had a point about IBM's confidence in the old name, and it is a point, 
but I think their lousy marketing left a default idea out there. We have new 
systems now, and they are way ahead of those old systems. The new ones have all 
the strengths of the old ones, and lots more future potential.

We who knew and loved :) those old AS/400 machines, also now have the 
opportunity to educate the public that this system/server is NOT your 
granddaddy's "old" AS/400....

--Alan