Re: Intel to rebrand (rename) processors in 2008

[Larry Bolhuis <lbolhuis@xxxxxxxxxx>]

I agree. Of Intel's four processor 'pillars', one doesn't change any of 
the 6 CPUs in it. Once removes a single '2' from one logo. A third 
changes the two processors in it by adding 'Core 2' to the name.  Only 
the fourth really changes much as it consolidates 5 names to 2 but all 
of the old and new still say 'Centrino'.  I had no idea there were 5 
different Centrino processors....

My thinkpad used to have a Pentium M I think but that label has long 
since worn down to simply 'M' Curiously both the Intel and Microsoft 
logos are mostly worn away by my left hand while the IBM ThinkPad logo 
under my right hand still looks factory new.

- Larry

Trevor Perry wrote:
> If you read this just on the headline, it may look like an IBM rebrand. But
> it is not. 
>
> Look much closer, and it is really not much of a rename at all. It is more
> along the lines of IBM saying PowerPC was now Power6 PC or something. It is
> very minor. IMO, it does not impact anyone but hardware builders.
>
>
>
> On 10/2/07 11:59 AM, "Eric Lehti" <elehti@xxxxxxxxxxxxxxxxxx> wrote:
>
>   
> > Intel will rebrand (rename) their processors in 2008 for the reasons
> > shown in this message.  (We see that Intel is following IBM's lead in
> > renaming and rebranding hardware!)
> > I invite you to read the comments on Slashdot and then post your
> > comments here in midrange-l about the challenges and opportunities that
> > Intel and IBM face in rebranding their  hardware!
> > Eric 
> >   http://hardware.slashdot.org/article.pl?sid=07/09/29/2017211
> >   http://www.techarp.com/showarticle.aspx?artno=451   (the article on
> > the Intel rebranding)
> >
> > Intel has undergone a comprehensive review of our processor and platform
> > brands in order to :
> > * Simplify choices for consumers and business
> > * Provide consistency and clarity for messaging
> > * Create an efficient, less complex and sustainable brand roadmap
> > The result is a simpler, easier to understand brand selection for both
> > consumers and business which :
> > * Focuses efforts on fewer brands and creates alignment between
> > new platform brands and processors
> > * Simplifies badges for clarity with target audience and
> > eliminates use of brand to communicate product features, such as number
> > of cores, in favor of marketing
> > * Better supports our current and future products
> > Color "swoosh" added to all platform and premium client brands to create
> > consistency and reinforce that these brands represent Intel's best
> > offerings.
> > All brands now also contain "inside" to enhance consistency, to
> > reinforce Intel's role and heritage across all our product offerings and
> > to help drive processor relevance in system purchase decisions.
> > For server and workstation brands, the font size of the offer brand has
> > been increased to enhance visibility and retention and make them more
> > consistent with the font treatments on the client brands.
> >  and their processors :
> >     
>
>
>