Re: Marketing the platform was: System i - Mentioned twice in SD Times

[Trevor Perry <trevor@xxxxxxxxxx>]

Booth, 

Today, the IBM name for what we do is i5/OS. What you are doing is i5/OS
consulting, or i5/OS software. Your brochure should address the audience you
chase. Decide who that is, and mention them on your brochure.

My personal suggestion is to use i5/OS in your title. Somewhere on the page,
you can define the audience. An example:

"I am an i5/OS consultant."
"My customers are companies or organizations using i5/OS or OS/400 on
AS/400, iSeries or System i servers."

And then shut up about it. Explain it no further - you have all the relevant
names. Sorry if that sounds pretentious or confused to you, but with this,
you cover all your bases, google included. Stop defending it, and just say
it like it is. Stop trying to explain it. Stop deriding it.

If you want to move a little step further into the future, you could say:
"My customers are companies or organizations using i5/OS or OS/400 on
AS/400, iSeries, and System i servers and Power6 blades."

Adapt and evolve.
Trevor


On 2/21/08 11:10 PM, "Booth Martin" <booth@xxxxxxxxxxxx> wrote:

> If Chevrolet can be a brand name for 75 years than so can't AS/400.
> People understand that Malibu, Corvair, and Caprice are name plates, but
> Chevrolet is what they are buying.
>
> I am soooo tired of spending my energy trying to figure out how to reach
> my potential clients without sounding either old fashioned or so edgy as
> to sound pretentious and confused.
>
> You tell me, Trevor, what do I put on my brochure? I want to reach the
> owners, users, and IT directors of the IBM midrange platform, including
> those whose iron may be pre-2005, or even pre-2000.