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Lets say you have 10,000 items, and these items are spread evenly across:
- 4 colors
- 12 sizes
- 40 package possibilities
- and 500 patterns
The most efficient search is to do the most restrictive choice first.
If you choose a specific pattern first then you have immediately narrowed your search to 10,000/500, or only 20 items left to choose from.
If you selected color first, you would only narrow your choices to 10,000/4, or 2,500 left to narrow down.
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