Re: Doctoring Spin with a Sample Ad

[Bob Angell <aims@xxxxxxx>]

Peter Coffin wrote:
> 
> Concept: Print advertisement
> Taget Audience: Executives, especially marketing
> Delivery: In-flight magazines
> Format: two-page interior
> 
> Photograph of rocky wilderness, just like every other print automobile ad
from
> the last decade, page edge to page edge. Two vehicles parked side by side, a
> Porsche or Ferrari or other miscellaneous but recognizable high-end
sports car,
> light blue with a stylish NT decal on the side. Tasteful but frilly. The
other
> vehicle is a gleaming black Freightliner tractor-trailer with AS/400
painted on
> the side of the trailer in the usual IBM text font.
> 
> Caption Head: Which one do you want your business depending on?
> Caption Body: <blurb about AS/400 uptime and scalablility>

Perhaps another idea:

        Two sea going vessels docked side-by-side.  One
is a picture of a small dingy or sailboat (NT written on 
the sail) and a huge freightliner (like the QE2) dubbed
the USS AS/400 with a caption at the bottom of the ad
that reads as follows:

"When the wind blows, the seas churn and the elements
combine against you, which mode of travel do you prefer?
AS/400, the business system built to withstand any 
business storm!"

Just my $0.02 worth.

-Bob-
-- 
   Bob Angell, Principal - Sys. Engineer/Author/Consultant
   Applied Info & Mgnt Sys, 1238 Fenway Ave., SLC, UT 84102 
   v: 801-583-8544 e: aimsllc@ibm.net / bangell@cs.utah.edu
   --------------------------------------------------------
            http://home1.gte.net/aims/index.htm
   --------------------------------------------------------
   "Had Mama Cass and Karen Carpenter shared that Ham sand-
   wich, they would both be with us today!"


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