Re: Doctoring Spin with a Sample Ad

[PaulMmn <PaulMmn@xxxxxxxxxxxxx>]

>Concept: Print advertisement
>Taget Audience: Executives, especially marketing
>Delivery: In-flight magazines
>Format: two-page interior
>

Another ad in the campaign:

Still frame from Bugs Bunny vs Tortoise cartoon (the one where the tortoise
has a jet engine tucked under his shell; tortoise is showing off the
engine).
Label on Bugs:  NT.   Label on Tortoise:  IBM AS/400.

Caption Head:  (Tortoise, aside:)  "Uh, you still have time to place a wager."

Caption Body:  <Blurb about ability to win race with 'tortoisepower'
unsuspected by reader>

--Paul E Musselman
PaulMmn@ix.netcom.com


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