RE: e-server/i-series

[Eric Kempter <NOERICK.NORCAL@xxxxxxxxxxxxx>]

If the renaming can rid the AS/400 of its legacy image, it is money well 
spent.  While a rose is a rose is a rose, it all depends on how you sell 
that rose as we have all seen with Microsoft's marketing of their products. 
 On person mentioned that the marketing campaign is all sizzle and no 
steak.  Sizzle sells, steak doesn't unless you are a carnivorous techie who 
has the purchasing power.  IMHO.


-----Original Message-----
From: Tom Daly
Sent: Tuesday, October 03, 2000 10:32 AM
Subject: e-server/i-series


I hate to be too quick to judge, but my first take on all of this
rebranding: 'they actually pay people to come up with this?'!

It seems ill advised to spend all this money just to get people to use a 
new
name.  _Especially_ when there really is nothing new.  Had there been
something new, I might think differently.  Some substantive reason to use a
new name.  A rose is a rose is a rose, after all.

Why not put the cash to work pointing out how IBM technology is better than
(let's say) Wintel?  Hmmm, IBM?  Quit running Intel Inside ads and run ads
for IBM technology.  Don't you want to sell your technology?  Or maybe 
you'd
rather ramp up your sales of your competitors technology while you charge
higher and higher prices on fewer and fewer sales of your technology?


A while ago there was talk on this list of placing an ad in the WSJ.  The
time is now.


Tom

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