iSeries (non-) Marketing - part 24,566

[G Armour <garmour400m@xxxxxxxxx>]

I laughed, I cried, I screamed (you know, like
'AAAAAAUUUUUUUUGGGGGGHHHHHHH!") when I read the following "Out of context"
from NEWS Wire Daily:
"I was watching tennis on TV with my two kids, and at the end, when the
eServer ad came on and mentioned the xSeries, both of them turned to me
and said, 'Mom, where's the iSeries commercial?"
? Cecelia Maresse, IBM v.p. of iSeries marketing

<soapbox>
There is actually an IBM v.p. of iSeries marketing?!?!?  Does anyone work
under her?  Does she have a budget?  No insults intended to Ms. Maresse
(but insults *specifically* hurled at IBM), but what exactly does she do
all day?  Trusting that Ms. Maresse is a bonafide marketing professional,
I can only imagine the frustration she must feel at trying to promote a
platform that gets ZERO attention from the eServer marketing wonks who
control the advertising dollars.

Yes, I already know that IBM makes their money from services and there's
much more services revenue potential from xSeries than from iSeries, so I
know *why* IBM doesn't advertise iSeries.  But still, an IBM v.p. of
iSeries marketing?  Does she do anything functionally more than preach to
the choir?

Wonders never cease.
</soapbox>

GA

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