Re: iSeries (non-) Marketing - part 24,566

[Hans Boldt <boldt@xxxxxxxxxx>]

Art Tostaine, Jr. wrote:
> Malcolm Haines was at the Lansa user Conference as the keynote speaker.
> He is a talented speaker and is very passionate about the Iseries.  I
> believe he leads the marketing team?  He did say, IIRC, that there would
> not be an Iseries TV commercial.  I think that decision was direct from
> Armonk.  

Personally, I think that makes sense. After all, what percentage of 
the average TV viewing audience is going to rush out to the store to 
buy an iSeries machine after watching a TV commercial? No, you want 
to put your ad money in places where you can be sure that most 
people who see your ad are actually in a position to buy your product.

Cheers! Hans