Re: iSeries (non-) Marketing - part 24,566

["M. Lazarus" <mlazarus@xxxxxxxx>]

Hans,

At 9/9/03 08:08 AM, you wrote:
> > Malcolm Haines was at the Lansa user Conference as the keynote speaker.
> > He is a talented speaker and is very passionate about the Iseries.  I
> > believe he leads the marketing team?  He did say, IIRC, that there would
> > not be an Iseries TV commercial.  I think that decision was direct from
> > Armonk.
>
> Personally, I think that makes sense. After all, what percentage of the 
> average TV viewing audience is going to rush out to the store to buy an 
> iSeries machine after watching a TV commercial? No, you want to put your 
> ad money in places where you can be sure that most people who see your ad 
> are actually in a position to buy your product.

1)  Who says that CIO's and decision making managers don't watch TV?  Or 
that brand name/line recognition wouldn't do it a world of good?

2)  Why do we see more ads for the pSeries than the iSeries?  I would say 
that they are almost direct competitors, yet are treated very differently.

 -mark