Re: WHAT IS THE BEST WAY TO BRING NEW CUSTOMERS TO THE ISERIES

["Booth Martin" <Booth@xxxxxxxxxxxx>]

I am not convinced we disagree. 

The survey reflects what people believe, not what they do. The point is
about what consumers do.  Does anyone else have trouble getting teens into
Wal-Mart brands? 

The facts of life are that advertising pays.  Otherwise soap and tobacco
companies would never waste billions on advertising.

I would agree that IBM, Sun, Oracle, Cisco, and Novell won't gain much from
prime-time TV advertising, but there's a lot of other kinds of advertising. 


I know lots of people will grit their teeth at this but Dr. Frank Soltis is
a Personality.   If IBM's PR people would play him up it'd have huge impact.
 Hell, isn't he the one that has the on-board computers in his cars and
trucks modified to his own specs?  Is his garage really bigger than his
house?  Did he really get his tail feathers trimmed with his comments on the
iSeries that MS owns?  This guy turns the staid iSeries into a personal
adventure.
 
 
---------------------------------------------------------
Booth Martin   http://www.MartinVT.com
Booth@xxxxxxxxxxxx
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-------Original Message-------
 
From: Midrange Systems Technical Discussion
Date: 11/05/03 12:57:06
To: midrange-l@xxxxxxxxxxxx
Subject: Re: WHAT IS THE BEST WAY TO BRING NEW CUSTOMERS TO THE ISERIES
 
.. It turns out that more than half of Americans surveyed believed that if
a
product is advertised more it must be better. Fewer than 30% of
Canadians agreed with that.  ...

Cheers! Hans