Re: i5 Advertising

[Don <dr2@xxxxxxxxxxxx>]

Gee...and they missed the HOTEST show on ABC - Despirate Housewifes....

I'd be curious what the nielsons said about the market demographics of
those shoe's audiences... :)

Well, at least it something....I did find that with the announcement of
the replacement in the iSeries marketing staff they finally admitted
they'd failed at marketing and maintaining proper product recognition, but
then if they'd only listened to users....nah, this is IBM... :)

Don in DC...time for another pain pill... :)

On Sat, 4 Dec 2004, Jon Paris wrote:

> Please, please, please do not use this note as yet another excuse to start a
> flame war about IBM's inability to market the iSeries!  I think  we've all
> had enough of those ......
>
> Just heard from IBM that beginning on Sunday, December 5, IBM will launch an
> eServer i5 television ad in the U.S. on ABC primetime national programming,
> including the hot new show, LOST.  Using the current IBM campaign format,
> the commercial humorously depicts Server Consolidation and introduces the
> eServer i5 system.
>
> Ads of course can change their time slot without warning, but this is the
> proposed schedule:
>
> The Five People You Meet In Heaven    Sun  12/5/2004  8 -- 11pm
>
> LOST  Weds  12/15/2004        8 -- 10pm
>
> Remember The Titans   Sat  12/18/2004 8 -- 10pm
>
> Boston Legal  Sun  12/19/2004 10 -- 11pm
>
> LOST  Weds  12/22/2004        9 -- 10pm
>
> Boston Legal  Sun  12/26/2004 10 -- 11pm
>
>
> Jon Paris
> Partner400
> www.Partner400.com
>
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