Re: i5 Advertising

[Neil Palmer/DPS <neilp@xxxxxxxxxxx>]

Yes, Melinda Gates desperate for a server she can rely on to control the 
electronic palace she lives in with Billy.  One that doesn't crash every 
time she tries to microwave something at the same time she has the washing 
machine and breadmaker running.  :-)





Don <dr2@xxxxxxxxxxxx> 
Sent by: midrange-l-bounces@xxxxxxxxxxxx
2004/12/05 11:52



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Midrange Systems Technical Discussion <midrange-l@xxxxxxxxxxxx>
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Subject
Re: i5 Advertising








Gee...and they missed the HOTEST show on ABC - Despirate Housewifes....

I'd be curious what the nielsons said about the market demographics of
those shoe's audiences... :)

Well, at least it something....I did find that with the announcement of
the replacement in the iSeries marketing staff they finally admitted
they'd failed at marketing and maintaining proper product recognition, but
then if they'd only listened to users....nah, this is IBM... :)

Don in DC...time for another pain pill... :)

On Sat, 4 Dec 2004, Jon Paris wrote:

> Please, please, please do not use this note as yet another excuse to 
start a
> flame war about IBM's inability to market the iSeries!  I think  we've 
all
> had enough of those ......
>
> Just heard from IBM that beginning on Sunday, December 5, IBM will 
launch an
> eServer i5 television ad in the U.S. on ABC primetime national 
programming,
> including the hot new show, LOST.  Using the current IBM campaign 
format,
> the commercial humorously depicts Server Consolidation and introduces 
the
> eServer i5 system.
>
> Ads of course can change their time slot without warning, but this is 
the
> proposed schedule:
>
> The Five People You Meet In Heaven             Sun  12/5/2004          8 
-- 11pm
>
> LOST           Weds  12/15/2004                8 -- 10pm
>
> Remember The Titans            Sat  12/18/2004                 8 -- 10pm
>
> Boston Legal           Sun  12/19/2004                 10 -- 11pm
>
> LOST           Weds  12/22/2004                9 -- 10pm
>
> Boston Legal           Sun  12/26/2004                 10 -- 11pm
>
>
> Jon Paris
> Partner400
> www.Partner400.com