Re: Marketing question about AS/400 name

[Booth Martin <booth@xxxxxxxxxxxx>]

John has given the clearest demonstration of the problem, Trevor.  Go 
ahead, google for midrange information *without *using "AS400" in your 
search.  I challenge you.  Find what's available in our arena. 

This is a marketing blunder by IBM that is beyond all of their earlier 
world record marketing blunders.  All we are asking is a common way for 
all of us to recover from this screwup.  There's no religious argument 
here, just a desperate plea for some common way to communicate.

Coca Cola recovered from their blunder by admitting their mistake and 
giving us "Coca Cola Classic."    IBM could do the same, to the benefit 
of *all* of us.  Its not complicated.  AS400 is the name plate, System i 
is the Model.  Bingo, everyone is happy. 

But its the the same hardware?   Sure.   And Mercury Sable is not a Ford 
Taurus? 



John Earl wrote:
> ...
>
> My advice to the original poster is to prominently use the name AS/400
> on your website.  There will be lots of people who will google on that
> name, and you want them to find you.
>
>
>
> jte
>
>
> --
> John Earl, VP and Chief Technology Officer
> PowerTech:   253-872-7788
> Direct:          253-479-1408
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> John.Earl@xxxxxxxxxxxxx
>  
>