Re: Marketing question about AS/400 name

[Booth Martin <booth@xxxxxxxxxxxx>]

But how does one communicate to the casual user that doesn't "keep up"? 

This isn't like General Motors coming up with a new model Chevrolet, its 
like GM changing the Chevrolet name plate every couple of years.  A 
Chevrolet dealership is a Chevrolet dealership, and has been for 80 
years.   Its not advertised as the General Motors dealership because it 
isn't.  Its a Chevrolet dealership.  Want a Corvette?  Thats where ya 
go, and everyone knows it. 

So how do we keep that same continuity in our sales and marketing?



Trevor Perry wrote:
> Recently, we had a discussion about not using the hardware name any more -
> just the OS name. So, everything you should write moving forward should
> reference i5/OS. Just like Word is "Windows software", your application is
> "i5/OS software". Software for i5/OS.
>
>
> Now, the problem is, you have to cater for marketing to people who need
> education about the name/s, the rename/s, and for those who generally are
> stuck in an AS/400 or even an iSeries world.
>
> To handle this, you could mention that your software is "i5/OS software" and
> backwards compatible to "OS/400". If you wish to mention hardware, you
> should note that i5/OS runs on the System i family of servers. You can
> mention that this includes AS/400, iSeries and System i hardware.
>
> Refrain from mentioning that System i is just another name for an AS/400.
> Don't say that i5/OS is OS/400 renamed. DO talk about i5/OS evolving from
> OS/400 and System i evolving from AS/400 and iSeries - if you mention these
> things on your site, the search engines will find you.
>
> In the end, where does your software run? i5/OS..
>
>
>
> ~~~~~~~~~~~~~~~~~~~~~~~
> KMR Systems Corporation
> 6800 Jericho Turnpike
> Suite 207E
> Syosset, N.Y. 11791-4401
>
> phone: 516-364-1828 x405
> cell:  516-587-1353
> web: www.kmrsystems.com
>
>
> On 10/4/07 11:35 AM, "jallen@xxxxxxxxxxx" <jallen@xxxxxxxxxxx> wrote:
>
>   
> > I know this topic has been discussed before (beaten to
> > death) and I am not asking for a lengthy discussion about
> > IBM and 
> >
> > how they messed up with renaming the AS/400.
> >
> >  
> >
> > What I would like is suggestions from the IBM midrange
> > community on the following:
> >
> > We are in the process of rewriting our web site and all of
> > our marketing material.
> >
> > Currently we make reference to:
> >
> > Developers of software for the AS/400
> >
> > Our Software runs on the AS/400
> >
> > Etc. Etc.
> >
> >  
> >
> > We would like to move forward to the 21st century now and
> > market it with the
> >
> > correct name(s). We still have software that was installed
> > years ago on an AS/400 and it still runs on those machines.
> >
> > We have more up to date software for the newer Systems.
> >
> >  
> >
> > I would like to hear suggestions on the correct way to write
> > the fact that we offer software for the AS/400, System i,
> > iSeries, i5 etc. etc.
> >
> >  
> >
> > If you were in the market for software what would you like
> > to see on a vendors web site when they are referencing the
> > hardware their software runs on.
> >
> > Please keep in mind that not all IBM customers are on the
> > latest and greatest version of this platform.
> >
> >  
> >
> >  
> >
> > Would it read:
> >
> > .software for the AS/400, System i, iSeries, i5
> >
> >  
> >
> >  
> >
> > Thanks
> >
> >  
> >
> > John
> >
> >  
> >
> >  
> >
> >  
> >     
>
>
>