Re: Marketing question about AS/400 name

["Michael Ryan" <michaelrtr@xxxxxxxxx>]

Market to the ones with a pocketbook.

On 10/4/07, Trevor Perry <trevor@xxxxxxxxxx> wrote:
> Do you need to communicate to someone who is not listening or keeping up?
> Marketing is for awareness, not education...
>
> There are two parts to this issue.
> One - what is it called now, and how do I reach people who are being reached
> by current IBM 'marketing'?
> - In this case, I think you use "i5/OS". "System i" can be used, but it
> appears that hardware is going to matter less in the future.
> Two - what was it called, and how do I reach the people who still think it
> is called that?
> - In this case, you reference the heritage of the hardware and the software,
> so you cover all google attempts.
>
> Of course, there is another part to this issue. Just read any System i
> forum, and there has been gazillions of mentions of the new names. Yet, the
> steadfast remain committed to AS/400 or iSeries. Are these people not
> listening or keeping up? What marketing effort will work for them? If you
> try to change something, and someone has an opinion "I ain't changing, you
> can't make me", should you change your marketing effort for these stalwarts,
> or should you market to people who are open to change and willing to listen?
> I say the latter!
>
>
>
> On 10/4/07 2:20 PM, "Booth Martin" <booth@xxxxxxxxxxxx> wrote:
>
> > But how does one communicate to the casual user that doesn't "keep up"?
> >
> > This isn't like General Motors coming up with a new model Chevrolet, its
> > like GM changing the Chevrolet name plate every couple of years.  A
> > Chevrolet dealership is a Chevrolet dealership, and has been for 80
> > years.   Its not advertised as the General Motors dealership because it
> > isn't.  Its a Chevrolet dealership.  Want a Corvette?  Thats where ya
> > go, and everyone knows it.
> >
> > So how do we keep that same continuity in our sales and marketing?
>
>
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