Microsoft calls everything "Windows". Add a suffix like XP, Vista, or 7.
What if IBM had done the same - AS/400, AS/400 Server, AS/400 Power?

Nobody gets Windows version confused, due to the suffix.

John McKee


On Wed, May 8, 2013 at 12:08 AM, Booth Martin <booth@xxxxxxxxxxxx> wrote:

You illustrate the problem perfectly Steve. Ambiguous names lead to
ambiguous results, whether it is an advertising campaign, a job
reference, a Google search, or what to write on your business card and
resume. It is a marketing expert's nightmare. Brand recognition has
been diluted to the point of making the name of our platform a
completely useless triviality.

I understand there is nothing we can do about this, but pretending this
unnecessary mess is inconsequential, unpredictable, and unfixable is an
even worse nightmare.

We have to live with the consequences of this marketing disaster but we
do not have to pretend to like it.



On 5/7/2013 10:45 PM, Steve Landess wrote:
What's in a name anyway? If you Google 'Steve Landess', you'll find
that he
is a gay porn producer.

;-)

-sjl


"PaulMmn" wrote in message
news:mailman.3735.1367980644.7202.midrange-l@xxxxxxxxxxxx...

Once we got our user community used to referring to the system as
the AS/400 (and it took years to make them forget the System/38),
it's difficult to train them to call it the "iSeries," let alone
Power System. One step at a time! I think calling it the iSeries is
possible now... just barely!

I think the difficulty is that the system runs the same old programs
the same old way (well, a -faster- way), but to the users there was
no difference, no change. No learning new programs, no weeks of
'migration' fun, no loss of data (including printouts in the output
queues they use like file cabinets)!

So, as far as the users are concerned, the fact that we're running on
a power system with a SAN running the disks instead of directly
attached disk means nothing-- to them, nothing's changed!!

--Paul E Musselman
PaulMmn@xxxxxxxxxxxxxxxxxxxx


--
Booth Martin
802-461-5349
http://www.martinvt.com
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