RE: AS/400 Server

That thought crossed my mind as well.

-----Original Message-----
From: midrange-l-bounces@xxxxxxxxxxxx [mailto:midrange-l-bounces@xxxxxxxxxxxx] On Behalf Of Evan Harris
Sent: Wednesday, May 08, 2013 1:01 AM
To: Midrange Systems Technical Discussion
Subject: Re: AS/400 Server

They looked more like school assignment questions to me.


On Wed, May 8, 2013 at 5:42 PM, Booth Martin <booth@xxxxxxxxxxxx> wrote:

I would point out that the original poster had questions. Legitimate
questions. Those questions pointed directly at issues having to do
with why one would buy into our platform. I took it that he had
already tried the usual methods and had no success finding answers.

In other words, the original poster's questions are exactly why I
believe your argument misses the point of the thread.

I would also point out that no one, so far, has pointed him at sources
that provide 2013 answers. That is a pretty clear indication of
horrendous marketing decisions somewhere.

On 5/8/2013 12:33 AM, Evan Harris wrote:

Hi Booth

When people start buying IBM i as a result of searching Google then
you might have a point.

But do you really think someone is out there googling for "new or
used AS/400, low mileage" on the basis of "picking up a couple at the weekend"
to augment their existing fleet ? It's not a commodity product so
the branding just doesn't really hurt the way you are implying.

The difficulty of googling for "ibm i" only really affects anyone
doing support work i.e looking for technical results.



On Wed, May 8, 2013 at 5:08 PM, Booth Martin <booth@xxxxxxxxxxxx> wrote:

You illustrate the problem perfectly Steve. Ambiguous names lead
to ambiguous results, whether it is an advertising campaign, a job
reference, a Google search, or what to write on your business card
and resume. It is a marketing expert's nightmare. Brand
recognition has been diluted to the point of making the name of our
platform a completely useless triviality.

I understand there is nothing we can do about this, but pretending
this unnecessary mess is inconsequential, unpredictable, and
unfixable is an even worse nightmare.

We have to live with the consequences of this marketing disaster
but we do not have to pretend to like it.

--
Booth Martin
802-461-5349
http://www.martinvt.com
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