RE: [PCTECH] Web site time required

["Walden H. Leverich" <WaldenL@xxxxxxxxxxxxxxx>]

>We're not sure yet whether it will make us any money.

Um, then why are you doing it? It doesn't have to have direct results,
but unless you're a non-profit (I doubt it) why would you do anything
that didn't make you money? 

Now, it's perfectly valid to call a web site a marketing expense, and as
such, it doesn't _directly_ make you money. However, companies only do
marketing because it drives sales, and sales drive profits, so in effect
marketing makes money. 

-Walden

------------
Walden H Leverich III
President & CEO
Tech Software
(516) 627-3800 x11
WaldenL@xxxxxxxxxxxxxxx
http://www.TechSoftInc.com

Quiquid latine dictum sit altum viditur.
(Whatever is said in Latin seems profound.)
  


-----Original Message-----
From: pctech-bounces@xxxxxxxxxxxx [mailto:pctech-bounces@xxxxxxxxxxxx]
On Behalf Of Jeff Crosby
Sent: Wednesday, 09 February, 2005 15:39
To: 'PC Technical Discussion for iSeries Users'
Subject: RE: [PCTECH] Web site time required

> What are you trying to accomplish w/your site, or to put it 
> another way, WHY do you want a site? 

We're not sure yet whether it will make us any money.

-- 
Jeff Crosby
Dilgard Frozen Foods, Inc.
P.O. Box 13369
Ft. Wayne, IN 46868-3369
260-422-7531

The opinions expressed are my own and not necessarily the opinion of my
company.  Unless I say so.



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