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If I want to publish my own book, I could create a PDF version and set up my own website with PayPal. But what will it cost me to create, maintain, and drive people to my site? If someone buys my book and likes it, what would keep them from distributing the PDF to their friends (and to their friends and to their friends) for free? If I want to make money from a book, I might prefer going with a publisher. A publisher can probably market my book better than me, and you can't easily copy a physical book to distribute among networks of friends.
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